WEB
Creating a place for your business online.
Having a presence online is no longer a ‘nice to have’. Your business’ activity on the web should consistently and clearly communicate your unique offer and provide potential customers or clients with all the information they need to effortlessly engage with you.
From strategy to implementation, listed below are a range of general web services beyond content marketing and social media to ensure your business’ web presence is as good as can be.
Web services
Website design and development: A your website is the digital ‘foyer’ of your business, it must be compelling and functional, adhere to current web dev accessibility standards (WCAG 2.0), and instinctively guide users along intended pathways to help them find the information they seek. Includes:
User experience (UX) mapping to inform web design
Squarespace website development
Search engine optimisation (SEO): SEO helps a business’ website appear on the first page of search engine results (i.e. Google or Bing). We do this by ensuring each page on a website organically features the words or phrases (a.k.a. ‘keywords’) people search for to find services or products online. A site that has been SEOed will see an organic increase in the quantity and quality of web traffic via organic search engine results.
SEO strategy and review: Detailed investigation into popular keywords, current website set up and on-page recommendations for SEO improvement
SEO implementation: Detailed keyword analysis, on-page meta data updates based on findings and recommendations, link building to further drive targeted traffic to website
Search engine marketing (SEM): SEM is paid search marketing using Google AdWords i.e. businesses pay Google to show their ads at the very top of search results.
SEM strategy / review: Detailed investigation into popular keyword use or current set up on Google AdWords and recommendations for improvement
SEM campaigns: Google AdWords administration, keyword analysis, campaign and advert creation, weekly campaign review and adjustments to ensure ongoing best results and value
Outreach: Strategic placement of paid content on relevant external websites to increase reach and grow online audiences
Website review: Gain insights into your business’ website set up to improve user experience resulting in increased sales / reach / engagement depending on business objectives. Service includes:
Deep dive investigation into website set up including accessibility, audience behaviour (retention, acquisition), site content (SEO and user pathways) using Google Analytics
Findings and recommendations document outlining areas for improvement
Digital activity review: Gain insights into your business’ online presence or overall digital activity. This will help improve audience experience, resulting in increased sales / reach / engagement depending on business objectives. Service includes:
Deep dive investigation into existing social media efforts including platform use, audience behaviour (i.e. times of day active, demographics), successful content types, sector comparison
Findings and recommendations document outlining areas for improvement