SOCIAL MEDIA
Strategy development, campaigns and management to build engaged communities.
Your target audience is already online, your business should be too. Businesses can use social media to reach and connect with wider audiences at a deeper level, personally and in conversation.
As opposed to the mono-directional communication of a website, eDM or printed marketing material, the ‘social’ part of social media can be a highly effective marketing tool.
Social platforms Facebook, Twitter, Instagram, LinkedIn are administered in services listed below.
Social media services
Strategy development: Informed by extensive research, detailed social media strategy document produced to help clients effectively engage on social media themselves. Includes:
Social media content development guidance
Enhanced insights into audience behaviour and sector activity online
Platform recommendations (i.e.: tone of voice/types of post/times of day)
Social media management: Based on budget, a bulk amount of hours is allocated per month to deliver the following (at a minimum):
Monthly content calendar (platform specific) development leveraging on and offline business activity and a ratio of relevant external content
Schedule approved content for maximum impact
Daily monitor and maintain online communities, timely response to comments and messages
Content partner development to organically extend reach
Monthly reporting to ensure continued improvement
Can be bundled with content marketing services
Advertising campaigns: Targeted advertising campaigns across all popular platforms, tailored to suit a range of purposes such as:
Generating event responses
Attracting page / post likes
Driving targeted website traffic
Enhancing digital / offline marketing campaigns
Social media training: Get key staff trained up to develop effective content and manage, monitor and maintain vibrant social media communities on behalf of your business. Includes:
In-house or remote training session tailored to suit participant requirements
Training manual document with guidance and practical information from training session